Leonie Ki
Personal Website
Ms Leonie KISBS, JP
Executive Director, New World Development Co. Ltd.
Managing Director, New World China Enterprises Projects Limited


Appointed as a Non-executive Director in December 2008 and was re-designated as Executive Director in March 2012. Ms. Ki is a member of the Executive Committee of the Board of Directors of the Company.  Ms. Ki has been the managing director of New World China Enterprises Projects Limited (a subsidiary of the Company) since 1997 and is also a director of certain subsidiaries of the Group. Ms. Ki is an independent non-executive director of Clear Media Limited and Sa Sa International Holdings Limited, both are listed public companies in Hong Kong.  Ms. Ki is also a director of Chow Tai Fook Charity Foundation. Ms. Ki has more than 30 years’ experience in integrated communication and marketing services.  She was the founder, partner and chairman/chief executive officer of Grey Hong Kong Advertising Limited and Grey China Advertising Limited. Ms. Ki is committed to the community and public services.  She was the first chief executive of The Better Hong Kong Foundation. She is currently a life member of the Children’s Cancer Foundation, chairman of the Working Group of the “Bless Hong Kong Campaign”, Societal Engagement Task Force of the Commission on Poverty, council member of UNICEF Hong Kong Committee, trustee member of Ocean Park Conservation Foundation, honorary secretary of Wu Zhi Qiao Charitable Foundation, a member of the Asian Advisory Board of Cheng Yu Tung Management Institute, Richard Ivey School of Business (University of Western Ontario, Canada), a member of the Advisory Board of the EMBA Programme of The Chinese University of Hong Kong, council member of The University of Hong Kong, a National Committee Member of the Twelfth Chinese People’s Political Consultative Conference of The People’s Republic of China and a member of The Chinese People’s Political Consultative Conference of Yunnan Province, and a recipient of Honorary University Fellowship from The Open University of Hong Kong and The University of Hong Kong, the honour of Beta Gamma Sigma from The Chinese University of Hong Kong Faculty of Business Administration, Justice of the Peace and the Silver Bauhinia Star by the Government of the Hong Kong Special Administrative Region.


紀文鳳 銀紫荊星章 太平紳士
- 新世界發展有限公司執行董事
- 新世界中國實業項目有限公司董事總經理


2008年12月出任本公司非執行董事,並於2012年3月調任為執行董事。紀小姐為本公司董事會轄下執行委員會成員。紀小姐自1997年起為本公司附屬公司新世界中國實業項目有限公司董事總經理,以及本集團若干附屬公司董事。紀小姐亦為白馬戶外媒體有限公司及莎莎國際控股有限公司獨立非執行董事,兩者均為香港上市公眾公司。紀小姐亦為周大福慈善基金理事。紀小姐於綜合傳播及市場推廣服務積逾30年經驗,曾創辦香港精英廣告公司及中國精信廣告公司,出任公司合夥人兼主席 / 行政總裁。紀小姐熱心公益及公共服務,曾為首任香港明天更好基金行政總裁。彼現為香港兒童癌病基金終生會員、扶貧委員會社會參與專責小組屬下《築福香港》工作小組主席、聯合國兒童基金香港委員會委員、海洋公園保育基金受託委員會成員、無止橋慈善基金義務秘書、加拿大西安大略大學 (鄭裕彤工商管理學院) 亞洲顧問委員會成員、香港中文大學高級管理人員工商管理碩士課程諮詢委員會成員、香港大學校務委員會委員、中華人民共和國第十二屆中國人民政治協商會議全國委員會委員及雲南省政協委員,並獲授香港公開大學及香港大學榮譽大學院士榮銜、香港中文大學工商管理學院Beta Gamma Sigma國際商界領袖榮譽及香港特別行政區政府太平紳士及銀紫荆星章。

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